Growth Intelligence is a fast-growing business based in Canary Wharf. Founded three years ago by an ex journalist and a military computer scientist, the company uses web-scale ‘open source’ data and machine learning to deliver Predictive Marketing to a number of major blue-chip customers and some newer entrants.
The software tracks the performance and activity of all the companies in the economy in real-time using their data ‘footprint’. By learning the common patterns of behaviour at companies known to have a ‘need’ for a product at a certain time (because they bought a product at that time) it is able to predict which companies are more and less likely to have a need for a product today.
The system works like a ‘recommendation engine’ to predicatively segment businesses into ‘needs categories’ using open big data. This system is more flexible, sophisticated and much more likely to create useful groupings of customers than a simply dividing by revenue, credit score or SIC code. It could be used in conjunction of simpler revenue-split methods to assign businesses to account management teams with expertise in meeting a specific need.
Our clients have seen up to 14x performance boosts in marketing ROI. Try Growth Intelligence today and see what we can do for your business.
Tom has worked at the BBC World Service, the Times of India and business intelligence firm Screen Digest. Tom graduated with the top first in his year from Oxford. He defined the original algorithms and the theoretical principles behind the core software of Growth Intelligence and now leads company strategy.
Prashant draws on six years delivering major defence and security software projects to government and corporations at BAE Systems Detica. Prior to Detica, Prashant worked for three years at DSTL, the government defence research agency. Prashant holds a first-class degree in Physics from Warwick.
Alex has worked at both BAE Systems and most recently for five years at BAE Systems Detica as a Principal Consultant before joining Growth Intelligence to lead the data science team. Alex holds a First-class degree in Computer Science from Nottingham University and a Masters in Machine Learning and Data Mining from Bristol University, where he was awarded the top distinction.
Francois works on the core code framework behind Growth Intelligence. Francois has a background in Python and mathematical programming for French Defence company EADS Astrium.
Hemel oversees Growth Intelligence’s technical strategy. Hemel has a background as a Technical Architect at the Ministry of Justice, Technical Authority for Central Government and Principal Consultant at PA Consulting Group and NatWest Bank.
Andrew holds a PhD in Computer Science and an MEng in Computer Systems and Software Engineering from the University of York. His specialisations include Neutral Emergence and Coarse Graining Cellular Automata, artificial intelligence, Bayesian networks and non-standard computation.
Hal R. Varian is the chief economist at Google. Since 2002 he has been involved in many aspects of the company, including auction design, econometric analysis, finance, corporate strategy and public policy. Hal had a major role in analysing and refining Google’s ad-auction system which contributed so much to Google’s success. Hal has been at the forefront of innovation at the crossroads between finance and web technology for many years.
JP Rangaswami is the Chief Scientist at Salesforce.com. He reports directly to Marc Benioff (CEO) and is responsible for Salesforce’s product strategy, in particular innovation through Salesforce Apps and Force.com.
Paul is a Fellow of the Institute of Chartered Accountants in England and Wales. He spent 38 years with KPMG Europe LLP, becoming a Partner in 1988 and has extensive experience of working with companies in a variety of different industries in both the listed and private sectors. For the last 12 years he was Chairman of KPMG London and Eastern Counties and a member of KPMG’s UK Markets Executive.
Co-founder at Forward Labs, a London-based startup studio. Director at Techstars London from January 2014 onwards.
Jeremy Silver is an entrepreneur, digital media adviser and thought-leader. He is Executive Chairman of Semetric (real-time analytics for the entertainment industry – check out musicmetric) and Chair of MusicGlue (online ticketing and services for artists).